Reference 01
Tone and pacing reference.
01 The challenge
Two sides, one engine
Hosts are the revenue. Nomads are the reason hosts pay. Neither moves first on its own. So we build the one loop that moves both.
Hosts need demand
$150 is an easy yes the moment an owner can see nomads asking for certified stays. Today they can't see it yet.
Nomads need to know
The Score solves a problem every remote worker has had. Almost none of them know it exists. Which is the most fixable problem here.
Quick wins up front
A waitlist, a host form, social links on the site. Small pieces. And once live, everything we send starts compounding.
Your strongest asset is already written
The audit protocol is short-form content as it stands. Speedtest at the desk rather than the router, decibels, a score out of 100. Measurement, a number, a verdict: the format that performs best on every platform you're about to launch on. We're not inventing a territory. We're staging the one you built.
Connectivity32
Workspace25
Noise15
Video10
Reliability10
Safety8
Six pillars, 100 points. Every one of them is a series.
02 The two targetsNomads get the problem.
Nomads get the problem.
Hosts get the solution.
Same brand, two registers. Funny for one, useful for the other. Everything we publish is one or the other. That's the whole system.
For nomads
Make the pain funny. Everyone has lived it. Nobody has ever put a number on it.
01
The Fail
The wifi drops ten seconds into a meeting. The neighbour drills through a client call. The "desk" is a bedside table. Short sketches, played straight. The situation is the joke.
02
The Test
Speedtest at the router: 900 Mbps. Speedtest at the desk: 41. Same flat, same afternoon.
03
The Score
A stay gets measured, the number lands. Sometimes it fails. Which is what makes a pass mean something.
For hosts
Make the standard obvious. Show exactly what turns a flat into a place someone can work from.
04
The Spec
What a great remote-work stay actually has. One element per post: the desk, the chair, the outlet in reach, the light on your face, the door that closes.
05
The Fix
"This stay scored 62. Here are the three things that would take it to 80." Cheap fixes, big point swings.
06
The Proof
A host before and after certification. And what changed in their enquiries.
The loop
How the two sides feed each other
01
Proof brings nomads
Filmed audits and score reveals make the Score a reflex before booking.
02
Nomads bring hosts
Visible demand is the clearest argument a $150 fee will ever have.
03
Hosts bring distribution
Every certified stay carries the badge on its Airbnb and Booking listing. In front of people already booking. Your cheapest channel, and still available.
04
Distribution brings more nomads
And the loop keeps running without us.
03 What the posts look like
Real footage. Clean data on top.
Handheld, natural light, the flat exactly as it is. With perfectly typeset numbers over it. Polished footage looks like a listing. Numbers over real footage look like evidence.
The rules
Hook in 1.5 seconds, a number on screen by second 3. Real room sound. Never trending audio on a test. The Score badge in the same place every time. Subtitles always burned in.
What we avoid
No beaches, no drones, no stock footage. No "POV: you're a digital nomad". The lifestyle account is the cliché your product dismantles. You have something more interesting to say.
The Drop
20s · for nomads0:00Laptop open, call connecting. "Hey. Can everyone hear me?"
0:03Frozen face. Loading wheel.
0:06Cut to the router in the hallway, three rooms away, blinking calmly.
0:10Back at the desk. Still frozen. He waves. Nothing.
0:14Speedtest at the desk.6 Mbps
0:17On screen.The listing said "fast wifi"
0:19Badge.HOMADIC · WE MEASURE AT THE DESK
The Spec
25s · for hosts0:00Hand places a laptop on a proper desk. "This is a 90."
0:04Desk, wide enough.Surface: 80cm+
0:08Chair with a back.You'll sit here 8 hours
0:12Outlet within reach.Not four metres away
0:16Window in front, not behind.Light on your face
0:20A door closing.A call is private or it isn't
0:23Badge.5 things · $150 once · Certified
Tone references
The register we're aiming for
Five reels that get the pacing right. Fast hooks, a clear payoff, nothing over-produced. Swipe through.
Reference only. not our work. What we take is the rhythm, not the subject.
Where it runs
Instagram. Home base, 3–4 pieces a week plus stories. TikTok. Discovery, rawer edits of the same films. YouTube Shorts. Search: "wifi bali", "best wifi lisbon". LinkedIn. Hosts and operators, twice a week.
Brand-led account, with the founder as the recurring face: the auditor.
04 Roadmap
Three months to January
Each month ends with something measurable on both sides. Not just a stack of posts.
MONTH 1
Build
Identity + content libraryDiscovery and audience research, positioning, creative direction, visual language, content pillars and series, first calendar, 30–60 ideas, scripts and shoot briefs, first shoot directed, feed architecture, profiles live, launch strategy.
Nomads: accounts live and optimised, 15–20 pieces banked, three series tested.
Hosts: operator target list built, outreach material ready, first properties approached.
MONTH 2
Establish
Consistency + recognitionMonthly strategy, 12–15 feed pieces published, stories running, a new series launched on Month 1 signals, creator and UGC coordination, community management, performance analysis and creative optimisation.
Nomads: two or three winning formats identified. We track saves and shares ahead of followers.
Hosts: first applications attributable to social. Host stories in production.
MONTH 3
Grow
Growth + conversionDouble down on the winning formats, stronger creator strategy, partnerships, UGC, campaign concepts for January, conversion-focused content, monthly reporting, creative testing, growth recommendations.
Nomads: waitlist converting, formats documented and repeatable.
Hosts: badge live on real listings. The loop running on its own.
05 What we deliver
Everything from the strategy to the post going live
The only thing not included is holding the camera.
Strategy & direction
- Social strategy report
- Audience research, nomad and host side
- Positioning and brand voice
- Visual language and the Score graphic system
- Content pillars, series bible, 3-month roadmap
Planning & pre-production
- Monthly content calendar
- 30–60 content ideas per cycle
- Concepts and scripts
- Shot lists, shoot briefs, set and prop guidance
- Shoot scheduling and logistics
Crew & production management
- Sourcing videographer and photographer
- Negotiating their rate on your behalf
- Briefing and directing the shoot
- Managing deliverables, deadlines and quality
Post-production management
- Edit briefs, review rounds, edit supervision
- Subtitles, sound and music selection
- Graphic overlays, score cartouches, data animation
- Organised asset library. Nothing lost, nothing re-shot
Copy & publishing
- Captions and hook testing
- Hashtag and keyword strategy, search-built Shorts titles
- Scheduling and posting across all four platforms
- Stories several days a week, cross-posting, native re-edits
- Link-in-bio maintenance
Community, growth & reporting
- Comment replies and moderation in the brand's voice
- DM triage, with host leads passed to you
- Creator and UGC coordination, partnership outreach
- Weekly performance check, monthly report, testing plan
06 Investment
Simple, monthly, no lock-in
Start with Month 1 alone if you prefer. Stop there and you keep everything. The strategy, the identity, the series system, the content library.
Month 1 · Foundation€2,350
Identity, direction, series system, first content library, profiles live.
Month 2 · Establish€1,650
Production, publishing, community, optimisation.
Month 3 · Grow€1,650
Winning formats, partnerships, conversion, reporting.
Three months, all in€5,650
Founding partner rate, held for a start before 30 September 2026.
Production costs are billed separately. And directly
Videographer and photographer day rates, equipment, editing hours, travel. We source the right people, negotiate the rate, brief them and direct the shoot . but you pay them directly, with no agency markup. You keep control of the production budget and see exactly where every euro goes.
Also outside scope: creator and UGC fees · paid media · web development · travel outside Barcelona.
Payment
50% of Month 1 on signature, then monthly in advance.
Ownership
All assets fully yours on final payment.
Working rhythm
One point of contact, 48h turnaround, two rounds per deliverable, 30 days notice.
Next step
A 45-minute call on three decisions.
The tagline. The capture points on the site. And when we shoot the first batch.
Everything else here is work already done