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Social proposal · Sept – Nov 2026Somewhat StudioContent strategy
Content ideation
Execution

Building Homadic's content universe from the ground up

Sept – Nov 2026 · built for a January launch

We don't sell stays. We publish proof.

Homadic is not competing with Airbnb. Homadic is answering the question Airbnb can't: will it actually work when I open my laptop?

3months, Sept – Nov
30+ideas / month
100points, six pillars

Three jobs, in order.

You've done the thinking. Nobody has turned it into something that produces every week. That's the gap, and these are the three pieces that close it.

01

Content strategy

What we say, who to, on which platform, how often. Your positioning and personas become a working plan with a publishing rhythm attached.

02

Content ideation

Pillars, recurring series, 30+ ideas a month, scripts and shot lists. The part that has to keep producing long after the first burst of energy.

03

Execution

Direction, shoot management, edit supervision, publishing, community, reporting. Everything except holding the camera.

Idea
Script
Shoot
Edit
Publish
Learn

One loop, running every week. Month 1 builds it.

01 The challenge

Two sides, one engine

The revenue sits on the host side, but hosts only pay because nomads are asking for certified stays, which means neither side really moves first if you leave them alone. So rather than picking one, we build the single loop that pulls both along at once.

Hosts need demand

$150

is an easy yes the moment an owner can see nomads asking for certified stays. Today they can't see it yet.

Nomads need to know

The Score solves a problem every remote worker has had. Almost none of them know it exists. Which is the most fixable problem here.

Quick wins up front

A waitlist, a host form, social links on the site. Small pieces. And once live, everything we send starts compounding.

Your strongest asset is already written

Connectivity32
Workspace25
Noise15
Video10
Reliability10
Safety8

Six pillars, 100 points. Every one of them is a series.

02 The two targets

Nomads get the problem.
Hosts get the solution.

Same brand, two registers. Funny for one, useful for the other. Everything we publish is one or the other. That's the whole system.

For nomads

Make the pain funny. Everyone has lived it. Nobody has ever put a number on it.

For hosts

Make the standard obvious. Show exactly what turns a flat into a place someone can work from.

03 Content

Content direction

Founder story

Tone references: the founder as the recurring face of the account.

Reference only, not our work. What we take is the rhythm, not the subject.

Community-led

Proof that comes from the people in it, not the brand behind it.

Reference only, not our work. What we take is the rhythm, not the subject.

The ideas

Ideation isn't a brainstorm, it's a system. Named series that recur, so the feed becomes a habit rather than a stream of one-offs. Here's how the first nine land.

The Dropped Close

the call that fails, played straight.

Router vs Desk

the speedtest gap, in 20 seconds.

41 dB

the decibel meter, live.

Score Reveal

the verdict and its tier.

The One That Didn't Pass

publishing what fell short is what makes a pass mean something.

The Standard, Explained

six episodes, one per pillar.

Close-Ready

wifi plus a backdrop that survives a sales call.

Hotspot Report

one city, its data, its traps.

Host Diaries

an owner before and after certification.

04 Roadmap

Three months to January

01
MONTH 1

Build

Identity + content library

Creative direction and visual language, content pillars and the series system, first calendar, 30+ ideas / month, scripts and shoot briefs, first shoot directed, feed architecture and profiles live.

Nomads: @livehomadic audited and repositioned, 15 to 20 pieces banked, three series tested.

Hosts: operator target list built, outreach material ready, first properties approached.

02
MONTH 2

Establish

Consistency + recognition

12 to 15 feed pieces published, stories running, a new series launched on Month 1 signals, performance analysis.

    Nomads: two or three winning formats identified. We track saves and shares ahead of followers.

    Hosts: first applications attributable to social. Host stories in production.

    03
    MONTH 3

    Grow

    Growth + conversion

    Scale the winning formats, test creator partnerships, prepare the January campaign, and move from recognition to conversion.

    • Double down on the winning formats
    • Creator partnerships and community proof
    • Campaign concepts for January
    • Conversion-focused content
    • Monthly reporting and growth recommendations

    Nomads: winning formats scaled, saves and shares converted into follower growth and certified-stay inquiries.

    Hosts: conversion content live, host applications attributed, January campaign pipeline ready.

    05 What actually ships

    The only thing not included is holding the camera.

    No strategy deck. The first thing you get is content.

    Content strategy

    • Social plan built on your positioning and personas
    • Platform roles and publishing rhythm
    • Visual language and the Score graphic system
    • Monthly performance read and what changes next

    Content ideation

    • Content pillars and the series bible
    • 30+ ideas / month
    • Scripts, shot lists and shoot briefs
    • Feed architecture and profile rewrite
    • Trend and community-sourced ideas, filtered by the rules

    Execution

    • Sourcing and briefing the videographer and photographer
    • Directing the shoot, in person in Barcelona or remotely
    • Edit supervision, subtitles, graphics, asset library
    • Captions, hooks, hashtags, search-built Shorts titles
    06 Investment

    Simple, monthly

    Start with Month 1 alone if you prefer. Stop there and you keep everything. The strategy, the identity, the series system, the content library.

    Month 1 · Foundation€2,350

    Identity, direction, series system, first content library, profiles live.

    Month 2 · Establish€1,750

    Production, publishing, community, optimisation.

    Month 3 · Grow€1,750

    Winning formats, partnerships, conversion, reporting.

    Founding partner rate: you're the first client we're building this system for.

    Monthly, and you can stop after any month. Month 1 ends with content published, not a presentation.

    Production costs are billed separately, and directly

    Videographer and photographer day rates, equipment, editing hours, travel. We source the right people, negotiate the rate, brief them and direct the shoot, but you pay them directly, with no agency markup. You keep control of the production budget and see exactly where every euro goes.

    Also outside scope: creator and UGC fees · paid media · web development · travel outside Barcelona.

    Payment

    50% of Month 1 on signature, then monthly in advance.

    Ownership

    All assets fully yours on final payment.

    Next step

    One call, three decisions.

    What we shoot first, who's on camera, and when we start.

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